The AirAsia Philosophy: the fleet as a canvas Since 2002 An endless mix of special schemes As detailed in AirAsia's 2011 Corporate Report: « AirAsia’s fleet is a canvas of its journey from a startup Low Cost Company in Malaysia in 2001 to the Asean airline that it is today. In true AirAsia fashion, we’ve turned the ordinary into the spectacular: we’ve transformed our aircraft fleet into a canvas for expressions of our causes and Asean art. Through our aircraft, each of our flights tells a story not just to the people onboard but also to those gazing up from the ground – a story of us creating sky bridges connecting the communities and cultures of Asean, supporting Asean music and visual arts, promoting sports and sportsmanship, championing tourism in Asean, promoting the spirit of service, flexing branding muscle, or reminding a people of its proud history ». AirAsia Theme | Brands AirAsia Theme | Nationhood & Initiatives AirAsia Theme ...